What an unforgettable adventure it’s been for HMG Pop Up Paper! Our recent trip to the United States for CoCreate 2025 in Las Vegas was nothing short of extraordinary, marking a significant milestone in our journey to “Inspire Happiness” across the globe.
From the bustling exhibition floor to the breathtaking landscapes of the American West, every moment was packed with excitement, opportunity, and heartwarming connections.

Lighting Up Las Vegas: A Resounding Success at CoCreate 2025!
Our participation in Alibaba.com’s CoCreate 2025 event in Las Vegas was a phenomenal success. We were thrilled to showcase our intricate, handcrafted 3D pop-up cards, each a testament to the dedication and artistry of our team in Hanoi. The response was overwhelming!
A Landmark Connection: We forged a truly special bond with one of the top buyers in the US, a partnership we believe will open incredible new doors for HMG Pop Up Paper. This foundational connection is a testament to the universal appeal of our unique designs and the quality we pour into every card.

A “Shark Tank” Moment! We had the distinct honor of being interviewed by none other than Daymond John, the renowned entrepreneur and host from Shark Tank! Mr. John was captivated by the magic of our pop-up cards, showing immense interest in the artistry and innovation behind each piece. What an incredible validation of our craft!

Over 60 Inquiries! The buzz at our booth was constant, resulting in over 60 valuable inquiries from potential partners and customers. This incredible interest has invigorated our team and reinforced our vision for bringing our cards to even more homes and businesses.



We are incredibly proud of this achievement, which represents the culmination of immense effort, passion, and the tireless dedication of our HMG family. Seeing the delight on people’s faces as our cards popped to life was the greatest reward.
Beyond the Booth: Exploring the Wonders of America
After the whirlwind of CoCreate, our founders, Hanna and Chung, took a well-deserved opportunity to explore some of America’s stunning landscapes. Their journey took them through:
- The majestic vistas of Arizona,
- The vibrant coastal city of San Diego, California,
- And other iconic spots across California,
before returning to Las Vegas for their journey home. This exploration not only offered a chance for reflection after a successful event but also inspired new ideas and perspectives that we’re excited to weave into future designs.


Looking Ahead: A Future Filled with Pop-Up Joy!
This trip to CoCreate 2025 has been a powerful catalyst for HMG Pop Up Paper. We’ve returned home with renewed energy, invaluable connections, and a clear vision for the exciting path ahead. We are immensely grateful for every interaction, every smile, and every new partnership formed.
Thank you to everyone who stopped by our booth and shared in our passion for beautiful, meaningful connections. The journey continues, and we can’t wait to share even more pop-up joy with the world!


3D Facility Virtual Tour
AUTHOR
Hana Phung
As the co-founder and Vice Director of HMG, Hanna Phung stands at the forefront of a decade-long journey dedicated to bringing joy through innovative pop-up card designs. With her visionary leadership, Hanna, alongside her accomplished team, has crafted ...Read More
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