Hallmark Unveils Innovative Greeting Card Line Featuring Digital Gift Cards

Hallmark Cards Inc. has launched an exciting new product line called Gift Card Greetings, which combines the traditional charm of greeting cards with the modern convenience of digital gift cards. This innovative offering is designed to enhance the gifting experience, especially during the busy holiday season.

Key Takeaways

• Combination of Physical and Digital: Gift Card Greetings merge a physical greeting card with a digital gift card, providing a unique gifting solution.
• User-Friendly Process: Customers can easily select a card, add a digital gift card, and personalize their message.
• Wide Retailer Network: The digital gift cards are redeemable at over 100 popular retailers, including Starbucks and Nordstrom.

The Concept Behind Gift Card Greetings

Hallmark’s Gift Card Greetings are a response to the evolving preferences of consumers who seek both personalization and convenience in their gifting choices. By integrating a digital gift card into a physical card, Hallmark aims to cater to a diverse audience, bridging the gap between traditional and modern gifting methods.

The process is straightforward:

1. Choose a Design: Customers select a greeting card design that suits the occasion.
2. Scan the QR Code: Inside the card, a unique QR code directs the sender to The Gift Card Shop, where they can choose a digital gift card from a variety of brands.
3. Add Personal Touch: The sender can add a dollar amount and write a heartfelt message.
4. Recipient Redemption: Upon receiving the card, the recipient scans the QR code and enters a four-digit PIN to access their digital gift card.

A Strategic Partnership

This new product line is a collaboration with InComm Payments, a leader in the gift card industry. The partnership leverages InComm’s technology to facilitate the seamless integration of digital gift cards into Hallmark’s offerings. This collaboration is seen as a strategic move to enhance customer experiences by merging Hallmark’s reputation for meaningful greetings with InComm’s expertise in digital payments.

Versatile Options for Every Occasion

Gift Card Greetings are available for various occasions, including:

• Birthdays
• Weddings
• Anniversaries
• Thank You
• Christmas

Each card is priced at $4.99 and can be purchased through Hallmark’s e-commerce site, Hallmark Gold Crown stores, and select retailers nationwide. The range of designs ensures that there is a suitable card for every celebration, making it easier for consumers to express their sentiments.

Conclusion

Hallmark’s Gift Card Greetings represent a significant innovation in the greeting card industry, combining the emotional connection of a physical card with the practicality of a digital gift card. As consumers increasingly seek convenience and personalization in their gifting experiences, Hallmark’s new offering is poised to become a popular choice this holiday season and beyond. With the ability to cater to a wide range of occasions and preferences, Gift Card Greetings are set to redefine how we think about gifting.

Sources

• Hallmark and InComm Combine Greeting and Gift Cards – PaymentsJournal, PaymentsJournal.
• Hallmark’s new physical greeting cards include digital gift cards inside | Chain Store Age, Chain Store Age.
• Hallmark Greeting Cards Line Now Has Digital Gift Cards Via InComm Payments – Digital Transactions, Digital Transactions.
• Hallmark Expands Digital Gifting with New Gift Card Greetings, PR Newswire.