The Value of Effort: Team Building Through Determined Challenge
The theme “Bonding Happiness” stems directly from HMG’s commitment to Inspiring Happiness. The Team Building activities were designed to be a dynamic arena where everyone collectively tackled challenges that demanded long effort, high determination, and true camaraderie.

Just like the meticulous, multi-step process of creating our intricate pop-up cards—which requires enduring focus and overcoming small failures to achieve a perfect, final product—every team activity required:
- Persistence in facing physically and mentally demanding games.
- Teamwork and Cohesion to solve complex puzzles together.
- The profound joy that comes from successfully reaching a shared goal after a period of struggle.

These moments of shared sweat, collective problem-solving, and celebrating the smallest victories together reinforced the strong bond within our team, proving that HMG’s brightest successes are built on the enduring effort and combined strength of its people.
Gala Dinner: Honoring the Hard Work and Sharing the Future
The highlight of the event was the elegant Gala Dinner. Against the backdrop of Cát Bà’s beautiful sunset, we took the time to honor the values that define HMG: the long effort, the dedication, and the pain and patience required to build a leading Pop-Up card brand.
Our founders, Hanna and Chung, shared exciting new objectives and the ambitious path forward, especially following our major success at CoCreate 2025. This was a night dedicated to recognizing the individuals and teams whose hard work and commitment turn paper and imagination into cherished works of art.

The event reaffirmed our shared commitments:
- To continue the determined effort to enhance product quality and design innovation.
- To spread the happiness derived from the core values that created HMG.
- To enjoy the rewards of a memorable summer together.
The Cát Bà – Hạ Long 2025 trip has fully recharged the HMG team. Carrying the spirit of “Bonding Happiness,” we are ready to embrace new challenges, inspire even more joy, and conquer the global market for the rest of 2025!


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AUTHOR
Hana Phung
As the co-founder and Vice Director of HMG, Hanna Phung stands at the forefront of a decade-long journey dedicated to bringing joy through innovative pop-up card designs. With her visionary leadership, Hanna, alongside her accomplished team, has crafted ...Read More
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